When the British daily The Independent called the war in Syria and the Middle East as a 'gold mine' and the US daily Washington Post talked of an increase in the US arms companies' share, few one speculated that the Japanese Toyota company would have gain some shares of the chaotic market.
Since the emergence of the ISIS in Iraq and Syria, Toyota and the terror group have forged a surprising bond in that the Japanese vehicle have served as a "iron camel" for the ISIS due to its compatibility with the tough geographic and climatic conditions. Soon, Land Cruise and Toyota Hilux turned into ISIS symbols.
The proximity of the two sides however led to a drop in the company's shares owing to a backlash on the part of Toyota customers who developed a bad feeling about the situation and considers the company as an accomplice of terrorism.
The question however is how the vehicles were transferred to the ISIS terror group.
First of all, we must note that the vehicles are handed to the wealthiest existing terror group that gather money by selling cheap oil to Turkey and receiving financial support from Saudi. The vehicles too were actually handed to Turkey through Saudi to be later transferred to the ISIS.
Saudis asked Toyota not to hand such vehicles to Iran or the legitimate governments of Iraq or Syria so as to maintain a military edge for the ISIS. They even vowed to compensate for any damages sustained by Toyota due to any non-sale.
Saudi's move helped create a market for Toyota at first however the developments inflicted a heavy damage on the company as the world public opinion got the reality and became furious.
The Japanese company however sought not to lose the terror-fed market and at the same time maintains its popularity and for the same reason, it asked Saudis not to transfer the vehicles to the terror group but to no avail. Actually, Saudi considers its terror proxy, ISIS as a means of influence in the region and survival.
Pressures however are increasing over Toyota mostly by the public opinion.
Regional analysts say time is now for Toyota to keep its fame at the cost of lucrative Saudi deal.